Most dental practices run Google Ads, post on social media, and hope for the best. Nobody is connecting the implant funnel to the front desk. Nobody is building landing pages per procedure. Nobody is tracking what actually makes the phone ring.
Fee-for-service practices and insurance-dependent practices need completely different marketing strategies. Yet most agencies give you the same playbook they use for chiropractors, med spas, and dermatologists.
I specialize in dental. I know where the money leaks.
30 minutes · No pitch, just clarity
A $40,000 full-arch case and a $200 cleaning attract completely different patients through completely different channels. Running them through the same funnel is like selling a Ferrari on a used car lot.
Insurance-dependent practices need volume. Fee-for-service practices need positioning. Different patients, different messaging, different channels. Most agencies don't even ask which model you run.
Patients filter by 4.5+. If your practice sits at 4.2 with 85 reviews while the competitor down the street has 4.8 with 400, you're losing before anyone even sees your ad. Nobody is building your review pipeline.
Marketing gets the phone to ring. But if your front desk can't convert callers into booked appointments, every dollar you spend on ads is wasted. Nobody trains them. Nobody tracks their conversion rate. Nobody talks about this.
They came to me already spending on marketing. PPC agency running campaigns. Email sequences in place. They thought the system was working.
What I found: One generic website trying to serve every procedure. No landing pages for implants, cosmetic, or emergency. YouTube videos unoptimized. Critical patient information buried three clicks deep.
What I built: 50 keyword-optimized landing pages, each targeting a specific procedure and location. Full content restructure. Multi-channel integration so every touchpoint drove toward the phone.
Let me look at it for 30 minutes. I'll tell you exactly where the money is leaking and what to fix first.
Book Discovery CallNot strategy decks. Not monthly reports about impressions. Actual work that makes your phone ring with the right patients.
Google Ads account, website performance, patient journey from search to booked appointment, call tracking (or lack of it), review profile, competitor positioning. In 2 hours I'll know exactly where your money is going and where it's leaking.
Each procedure gets its own funnel. Different keywords, different landing pages, different messaging, different follow-up sequences. A patient searching for "dental implants near me" needs a completely different experience than someone looking for "teeth whitening cost."
I build keyword-optimized landing pages for every service you want to grow. Each page speaks directly to that patient's problem, answers their questions, and makes it dead simple to call or book. Not templates. Custom builds that convert.
88% of appointments come through the phone, so I set up call tracking to connect marketing spend to actual bookings. Then I build a systematic review generation process. Because at 4.2 stars, your Google Ads are funding your competitor's growth.
Your front desk team is the final conversion point. I train them on phone scripts, objection handling, and appointment booking techniques specific to dental. Because a $5,000 implant lead that gets put on hold and never called back is $5,000 in the garbage.
Most dental practices spend $3,000-$8,000/month on marketing agencies. Here's what that usually gets you — and what it should.
Same budget. Someone who actually understands dental.
You're already spending the money. The question is whether it's working.
Whether you need a full diagnostic, ongoing strategy, or emergency intervention for a campaign that's losing revenue.
2 weeks · Full dental marketing audit · Roadmap delivered
I audit your Google Ads, website, patient journey, call handling, and review profile. You get a clear roadmap showing exactly where revenue is leaking and what to fix first.
$5,000 - $10,000
15-20 hrs/month · Strategy + Execution · Your dental marketing, fixed
I become part of your team. Build procedure-specific funnels. Create landing pages. Set up call tracking. Train your front desk. Ongoing optimization tied to patient acquisition.
$4,000 - $8,000/mo
Something's broken · I diagnose and fix it · Fast turnaround
Your agency disappeared. Your ads are losing money. Your new website dropped your rankings. I diagnose the damage, rebuild what's not working, and get patient flow back on track.
$10,000 - $25,000
Dental is my deepest vertical, but I work across healthcare — medical practices, med spas, healthcare B2B, and health tech. What ties it all together is understanding how healthcare patients make decisions, which is fundamentally different from other industries. Dental practices benefit from the fact that I've seen the same patterns across hundreds of healthcare marketing setups.
Most of my clients do. I don't replace your agency — I make them better. I audit what they're doing, find the gaps they're missing, and build the things they can't or won't (like procedure-specific landing pages, call tracking, review systems, and front desk training). Think of me as the person who connects all the pieces your agency handles in isolation.
I build the actual things. Most consultants give you a strategy deck and wish you luck. I create the landing pages. I set up the call tracking. I write the front desk scripts. I train your team. You get deliverables, not PowerPoints. And I work as a fractional CMO, which means I'm embedded in your team 15-20 hours a month, not popping in for a monthly call.
My sweet spot is practices doing $1M-$10M in revenue with 10-200 employees. That's typically single-location practices with strong production looking to scale, multi-location groups that need marketing cohesion, and implant-focused practices investing in high-value patient acquisition. If you're a solo dentist just starting out, I'm probably not the right fit — my services are built for practices ready to invest seriously in growth.
Week 1-2: Complete audit of everything — your Google Ads, website, patient journey, call handling, review profile, competitor landscape. Week 3: Strategy presentation with clear priorities and a 90-day plan. Week 4: We start building. First landing pages go up, call tracking gets installed, review system gets configured. You'll see tangible output within 30 days, not after 6 months of "discovery."
30 minutes. No pitch. I'll tell you what I see and whether I can help. If not, you'll still walk away knowing exactly what to fix.
Book a Discovery Call30 minutes · We'll know in the first 15 if I can help.