Most dentists hand their marketing to a generic agency that runs the same Google Ads playbook they use for every other local business. Nobody builds landing pages per procedure. Nobody connects your implant campaigns to the front desk. Nobody asks whether your target is insurance patients or fee-for-service.
Implant patients research differently from cosmetic patients. Emergency searches convert differently from planned procedures. Your marketing should reflect that — but it probably doesn't.
I specialize in marketing for dentists. I know where the patients are and why they're not finding you.
30 minutes · No pitch, just clarity
A patient researching $40,000 full-arch implants needs a completely different marketing experience than someone searching for a routine cleaning. Different keywords, different landing pages, different follow-up. Most agencies run them through the same funnel.
Someone with a toothache at 10pm is ready to book now. Someone considering veneers will research for months. Your marketing needs to handle both — but your agency probably treats them identically.
Patients filter by 4.5+ stars. If you're sitting at 4.2 with 85 reviews while the practice down the street has 4.8 with 400, you're invisible before your ads even run. Nobody is building your review pipeline systematically.
Marketing gets the phone to ring. But if your front desk can't convert callers into booked appointments, every ad dollar is wasted. Nobody trains them. Nobody tracks their conversion rate. This is where most dental marketing falls apart.
A dental practice came to me already spending on marketing. PPC agency running campaigns. Email sequences in place. They thought the system was working.
What I found: One generic website trying to serve every procedure. No landing pages for implants, cosmetic, or emergency. YouTube videos unoptimized. Critical patient information buried three clicks deep.
What I built: 50 keyword-optimized landing pages, each targeting a specific procedure and location. Full content restructure. Multi-channel integration so every touchpoint drove toward the phone.
Let me look at it for 30 minutes. I'll tell you exactly where patients are dropping off and what to fix first.
Book Discovery CallNot strategy decks. Not monthly reports about impressions. Actual work that makes your phone ring with the right patients.
Google Ads account, website performance, patient journey from search to booked appointment, call tracking setup (or lack of it), review profile, competitor positioning. In 2 hours I'll know exactly where patients are finding you — and where they're not.
Implants, cosmetic, emergency, general — each gets different keywords, different landing pages, different messaging, different follow-up sequences. A patient searching "dental implants near me" needs a completely different experience than someone looking for "teeth whitening cost."
I build keyword-optimized landing pages for every procedure you want to grow. Each page speaks directly to that patient's problem, answers their questions, and makes it simple to call or book. Not templates — custom builds that convert.
Different procedures need different ad strategies. Implant campaigns target high-intent, high-value searchers. Emergency campaigns capture urgent need. Cosmetic campaigns build awareness over time. Each gets its own budget, its own landing page, its own tracking.
I optimize every step — ad click to landing page, landing page to phone call, phone call to booked appointment. Call tracking connects marketing spend to actual patients. Review systems build your reputation. Front desk training closes the loop.
Most dental practices spend $5,000-$15,000/month on marketing agencies with no dental expertise. Here's what that looks like — and what it should.
Less budget. More dental expertise. More patients.
You're already spending the money. The question is whether it's reaching the right patients.
Whether you need a full diagnostic, ongoing strategy, or emergency intervention for a campaign that's not delivering patients.
2 weeks · Full marketing audit · Roadmap delivered
I audit your Google Ads, website, patient journey, call handling, and review profile. You get a clear roadmap showing exactly where patients are dropping off and what to fix first.
$5,000 - $10,000
15-20 hrs/month · Strategy + Execution · Your marketing, fixed
I become part of your team. Build procedure-specific funnels. Create landing pages. Set up call tracking. Train your front desk. Ongoing optimization tied to patient acquisition.
$4,000 - $8,000/mo
Something's off · I diagnose and fix it · Fast turnaround
Your agency disappeared. Your ads are losing money. Your new website dropped your rankings. I diagnose the issue, rebuild what's not working, and get patient flow back on track.
$10,000 - $25,000
Yes. A patient searching for "dental implants near me" has completely different questions, concerns, and decision timelines than someone searching for "teeth whitening cost." Sending both to your homepage means neither gets what they need. Procedure-specific landing pages consistently convert 3-5x better than generic pages because they answer the exact questions that specific patient is asking.
Implant patients are high-value, high-research. They compare multiple practices, read reviews obsessively, and take weeks or months to decide. The marketing needs to build trust over time — educational content, strong before/after documentation, clear pricing transparency, and multiple touchpoints. General dentistry marketing is more about convenience and availability. Different patients, different psychology, different funnels.
Insurance-dependent practices need volume and efficiency — getting found by people actively searching for "dentist that takes Delta Dental." Fee-for-service practices need positioning and trust — attracting patients who choose quality over insurance convenience. The messaging, channels, landing pages, and even the Google Ads keywords are different for each. Most agencies don't even ask which model you run.
Both, but the balance depends on your situation. Google Ads delivers immediate patient flow — essential for new practices or when you need to fill the schedule now. SEO is a long-term investment that builds compounding value. I typically start with Google Ads for immediate ROI while building the SEO foundation. The key is having proper landing pages for both — most practices waste their ad spend by sending traffic to their homepage.
Google Ads improvements typically show within 2-4 weeks once proper landing pages and call tracking are in place. SEO is a 3-6 month play. Review pipeline effects compound over time. The first month focuses on audit and build — you'll see tangible deliverables (landing pages, tracking setup, review systems) within 30 days, and measurable patient increases within 60-90 days.
30 minutes. No pitch. I'll tell you what I see and whether I can help. If not, you'll still walk away knowing exactly what to fix.
Book a Discovery Call30 minutes · We'll know in the first 15 if I can help.