Fertility is one of the most emotionally charged healthcare decisions. Patients are vulnerable, doing months of research, comparing clinics obsessively, and looking for a provider they can trust with something deeply personal. Cookie-cutter marketing feels tone-deaf. Generic healthcare ads feel cold.
The fertility clinics that attract the right patients don't compete on price or flashy ads. They compete on trust — built through educational content, transparent communication, patient stories, and a consistent presence across every channel patients check during their months-long research.
I help fertility clinics build the kind of marketing that earns trust — because in fertility, trust is what drives every decision.
30 minutes · No pitch, just clarity
Fertility patients spend months reading every page of your website, every review, every forum mention. They're making one of the most important decisions of their lives. If your marketing feels generic, clinical, or worse — salesy — they'll move to the clinic that feels like it genuinely understands them.
Every fertility clinic wants to showcase outcomes. But patients are increasingly informed about how statistics can be presented. Without age-specific breakdowns, live birth vs. pregnancy rates, and transparent methodology, your success rate claims can undermine credibility rather than build it.
An agency that markets your fertility clinic the same way they market a dental practice or urgent care center will get the tone wrong. Fertility patients need empathy, depth, and patience in your marketing — not countdown timers and urgency-based CTAs.
Successful patients are willing to share their stories. But most clinics have no system for collecting, organizing, and strategically deploying these testimonials. Patient stories build more trust than any ad campaign, yet they're typically buried in a single page or scattered across social media.
A fertility clinic with excellent outcomes was losing patients to competitors with stronger digital presence. Their website was clinical and sparse — procedure descriptions without context, no patient stories, no educational content for early-stage researchers.
What I found: Patients were visiting the website 5-8 times over several months before converting — but there wasn't enough content to sustain that research journey. They'd visit, find limited information, and continue researching competitors who had deeper content.
What I built: 45+ educational pages covering every stage of the fertility journey. Patient story framework with video and written testimonials. Transparent success rate pages with age-specific data. Multi-touchpoint email nurturing for patients not yet ready to book.
Let me review your patient acquisition strategy for 30 minutes. I'll show you where trust is being built and where it's being lost.
Book Discovery CallNot generic healthcare ads. A trust-based marketing ecosystem designed for how fertility patients actually make decisions.
I go through your entire digital presence as a patient would — website, reviews, social media, physician profiles, content depth. Does your marketing feel like it understands what patients are going through? Does it answer the questions they're actually asking? Where does trust build and where does it break?
Fertility basics for early researchers. Treatment comparisons for mid-stage decision makers. Preparation guides for patients ready to commit. Success rate context for the analytically minded. Each piece builds trust and keeps patients in your ecosystem instead of your competitor's.
I build a systematic process for collecting patient testimonials — written stories, video interviews, review generation. Then I place them where they have the most impact: treatment-specific pages, physician profiles, social media, and the consultation booking flow.
Your website, Google profile, social media, physician profiles, and review platforms all need to tell a consistent story. I ensure every channel reinforces the same message — expertise, empathy, outcomes. Because patients check all of them.
I optimize the entire path — search visibility for fertility-related queries, website experience that sustains multi-visit research, email nurturing for patients not yet ready, and a consultation booking process that feels supportive rather than transactional. Then I build referral systems to turn successful patients into advocates.
The lifetime value of a fertility patient extends far beyond the first cycle. Factor in multiple treatments, ancillary services, and referrals to friends navigating similar journeys — the investment in trust-based marketing pays for itself many times over.
Trust compounds. Every piece of content, every patient story, every review builds long-term value.
Unlike ads that stop working when you stop paying, trust-based marketing creates an asset that grows over time.
Whether you need a full diagnostic, ongoing strategy, or urgent help with marketing that isn't connecting with patients.
2 weeks · Full fertility marketing audit · Roadmap delivered
I audit your digital presence through a patient's eyes — website, content, reviews, social media, physician profiles. You get a clear roadmap showing where trust is building, where it's not, and what to fix first.
$5,000 - $10,000
15-20 hrs/month · Strategy + Execution · Trust-based marketing, built
I become part of your team. Build the educational content ecosystem. Create patient story frameworks. Develop multi-channel presence. Ongoing optimization tied to consultations and patient trust metrics.
$4,000 - $8,000/mo
Something's off · I diagnose and fix it · Fast turnaround
Your marketing feels disconnected from your patient experience. Your website doesn't reflect your clinic's warmth. Your ad campaigns are attracting the wrong patients. I diagnose the issue, rebuild the trust signals, and realign your marketing with your values.
$10,000 - $25,000
Ethical fertility marketing starts with empathy and transparency. No manufactured urgency. No fear-based messaging. No misleading success rate claims. Instead, I build educational content that empowers patients to make informed decisions, present outcomes data with full context, and create marketing experiences that feel supportive rather than pushy. The goal is to earn trust, not manufacture anxiety.
Transparently and with context. Age-specific breakdowns, live birth rates (not just pregnancy rates), methodology explanations, and honest framing of what the numbers mean for individual patients. Patients are sophisticated researchers — they can spot inflated or cherry-picked statistics. Transparent communication builds more trust than impressive-looking numbers without context.
I build a systematic framework — timing the ask correctly (after successful outcomes, with appropriate sensitivity), offering multiple formats (written, video, anonymous quotes), and deploying stories on treatment-specific pages where they'll have the most impact. Privacy is paramount. Patients control their level of exposure. And stories are placed where they build trust for future patients at similar stages.
For fertility clinics, SEO is the foundation. Patients research for months — if your educational content ranks for the questions they're asking at every stage, you build trust long before they're ready to book. Paid ads capture high-intent searches but shouldn't be your only strategy. The ideal approach is a deep SEO content ecosystem supplemented by targeted ads for high-intent keywords.
Consultations booked and cost per patient acquired, with a critical addition: multi-month attribution. A patient who first found your educational content 8 months ago and books today was influenced by that content throughout. I track the full journey, including repeat website visits, content engagement patterns, and time-to-conversion — because in fertility, the conversion window is measured in months, not days.
30 minutes. No pitch. I'll review your current digital presence and show you where trust is building, where it's not, and what to prioritize.
Book a Discovery Call30 minutes · We'll know in the first 15 if I can help.