Fractional CMO · Healthcare
// PATTERN RECOGNITION SPECIALIST

I spot the gaps in 10 minutes.

Most healthcare companies don't have a marketing problem. They have a "nobody's looking at the whole picture" problem.

Your agency runs ads. Your content team makes videos. Your sales team complains about lead quality. Everyone reports wins. Revenue stays flat.

Nobody's connecting the dots. That's where I come in.

10+
Years building marketing systems for healthcare companies, B2B SaaS, and international markets. I don't consult. I build.
Book a Discovery Call

30 minutes · No pitch, just clarity

// 01 WHAT I KEEP SEEING

You're not failing.
You're leaving money on the table.

500 leads/month from PPC

But nobody checked if the landing pages actually convert. Most sit untouched for 18 months. Traffic goes up, revenue stays flat. The gap between clicks and patients is where the money disappears.

Content graveyard

50+ videos. Dozens of blog posts. All published. None optimized. Zero SEO strategy. Just sitting there collecting dust while your competitors rank for the keywords you should own.

Agencies in silos

SEO doesn't talk to PPC. Content person doesn't know what sales needs. Everyone reports success. Revenue plateaus. Three agencies, three dashboards, zero coordination.

"Fine" marketing

Everything looks fine on paper. But 44% of your MarTech stack goes unused and nobody noticed. You're paying for tools that don't talk to each other, running campaigns nobody measures end-to-end.

01
50
Landing Pages Built
4x
More Patients
2hrs
Initial Audit Time
Full
YouTube Optimization
Dental Practice · Implant Specialists

50 landing pages built. 4x more patients. No ad spend increase.

Context: They came to me already doing marketing. Email campaigns running. PPC agency getting 500 leads/month. They thought they were doing fine.

What I found: 50+ YouTube videos not optimized. Landing pages sitting untouched. Zero SEO strategy. Critical process information buried where patients couldn't find it.

What I built: 50 keyword-optimized landing pages. Full YouTube optimization. Multi-channel integration plan connecting every touchpoint.

"No marketer has ever created landing pages this good for us."
02
Multi
Channel Integration
$0
Ad Spend Increase
SEO
Organic Growth
System
Team Can Run It
Healthcare B2B · Multiple Services

Turned scattered marketing into a cohesive revenue engine

Context: Different teams doing different things. No coordination. Marketing budget spread across tools that didn't talk to each other. Everyone had their own KPIs, nobody looked at the big picture.

What I did: Audited everything. Found the gaps. Connected YouTube to SEO. Made PPC landing pages collect emails. Built content that sales could actually use. Eliminated redundant tools.

The result: Same budget. Triple the output. Team can maintain it themselves because I trained them properly. No more siloed reporting.

"Finally someone who looked at the whole business, not just their piece of it."

Ready to find what your marketing is missing?

Let's talk. 30 minutes. No pitch, just an honest conversation about what's actually going on.

Book Discovery Call
// 02 MY PROCESS

How I actually work

ADHD brain meets 10+ years of pattern recognition. I'm fast. Sometimes too fast for people. But that's the advantage.

STEP 01 // IMMEDIATE PATTERN RECOGNITION

I see it in the first hour

Send me your stuff. I'll know what's wrong before we finish the first call. 10+ years full-stack marketing. International work. Healthcare specialty. I've seen this before.

STEP 02 // COMPREHENSIVE AUDIT

I audit EVERYTHING

Not just what you think is underperforming. All of it. Your content graveyard. Your disconnected channels. The YouTube videos you forgot about. The landing pages nobody optimized. The emails collecting dust.

STEP 03 // ACTUAL BUILDING

I build what's missing

I don't point and say "fix this." I build the landing pages. I create the keyword strategy. I write the frameworks. I implement the AI tools. Real deliverables, not consulting theater.

STEP 04 // MULTI-CHANNEL INTEGRATION

I connect everything

Your YouTube should feed SEO. Your SEO should support PPC. Your content should generate leads sales can close. I make channels work together instead of competing for budget.

STEP 05 // TEAM ENABLEMENT

I train your team

Then I show you how to maintain it. Templates. Systems. Guides. Video walkthroughs. So you're not dependent on me forever. (Though most keep me around because it works.)

// 03 THE DIFFERENCE

What makes this different

Most Fractional CMOs

Strategy decks you never implement
Monthly calls where they ask how it's going
Generalist approach across industries
"Just hire an agency" for execution
Standard frameworks from 2019
No AI implementation knowledge
Slow to see what's wrong
Can't build the actual assets

How I Work

I build the actual things — landing pages, systems, frameworks
I execute alongside you — 15-20 hours/month of real work
Healthcare specialist — I speak the language, know compliance
Full-stack operator — strategy AND execution in one person
AI integration expert — proper implementation, not hype
Pattern recognition — I spot the gaps in 10 minutes
Small team focused — systems for 1-3 people, not 20
Sustainable systems — built to last after I'm gone
// THE NUMBERS

The Math

You already know a full-time CMO is expensive. But have you actually compared the options side by side?

What you'd pay

  • Full-time CMO: $200,000-$400,000/year
  • Marketing agency retainer: $10,000-$25,000/month
  • In-house team (3-4 people): $250,000-$500,000/year
  • Strategy consultant: $300-$500/hour
  • Plus benefits, overhead, management time

What I charge

  • $4,000-$8,000/month
  • 15-20 hours/month of real execution
  • Strategy AND building included
  • No overhead, no benefits, no office space
  • Same results, fraction of the cost
$200-400K saved

vs full-time. Real execution, not strategy decks.

// 04 HOW WE WORK TOGETHER

Three ways to work with me

Depending on what you need and how fast you need it. All include actual execution, not just advice.

01

The Diagnostic

2 weeks · Everything audited · Roadmap delivered

I look at everything. Find what's not working, what's missing, what's wasting money. You get a 90-day action plan with revenue projections.

$5,000 - $10,000

  • Complete multi-channel audit
  • Competitive analysis
  • Hidden opportunity identification
  • 90-day executable roadmap
  • Revenue projection modeling
  • 60-min strategy presentation
02

Fractional CMO

15-20 hrs/month · Strategy + Execution · Your marketing, fixed

I become part of your team. Build systems. Optimize channels. Implement AI. Train people. This is the "whole picture" option.

$4,000 - $8,000/mo

  • Ongoing strategic guidance
  • Multi-channel optimization
  • Asset creation (pages, content, systems)
  • AI tool implementation
  • Team training & enablement
  • Monthly performance reporting
  • Minimum 3 months
03

Campaign Rescue

Something's underperforming · I fix it fast · Fast turnaround

Launch underperforming. Campaign underperforming. Agency disappeared. I diagnose fast, rebuild what's not working, get you back on track.

$10,000 - $25,000

  • Rapid problem diagnosis
  • Campaign rebuild/optimization
  • Emergency asset creation
  • Fast turnaround (2-4 weeks)
  • Post-rescue training
  • Transition plan for sustainability
// 05 WHO THIS IS FOR

This is for you if

Already doing marketing

  • Already running ads, creating content, have some systems
  • Getting SOME results but know you're leaving money on the table
  • Marketing feels chaotic or incomplete
  • Can't figure out what's actually missing

Healthcare company

  • Medical practices, med tech, health services, B2B healthcare
  • $1M-$50M revenue range
  • Understand compliance matters
  • Want someone who speaks the language

Value speed

  • Don't need 6 months of discovery to know something's off
  • Want someone who sees patterns immediately
  • Appreciate directness over diplomacy
  • Ready to execute, not just strategize

Need more than an agency

  • Can't justify $200K+ full-time CMO
  • Agencies stay in their lane, don't connect the dots
  • Want someone who builds AND strategizes
  • Need systems your team can maintain

Frequently Asked Questions

How is a fractional CMO different from hiring an agency?

An agency executes within their lane — they run your ads, or your SEO, or your content. They don't look at the whole picture. A fractional CMO sits at the strategic level AND executes. I connect all your channels, find the gaps between them, and build the systems your team needs. I'm not replacing your agency — I'm the person who makes sure everything works together.

What does "fractional" actually mean in practice?

It means you get CMO-level thinking and execution for 15-20 hours per month instead of paying $200-400K for a full-time hire. I work with a small number of clients at a time so each one gets real attention. You get the strategy, the building, the training — just not 40 hours a week of it. Most companies don't need 40 hours. They need the right 15-20.

Do you only work with healthcare companies?

Healthcare is my specialty, but I've built marketing systems across B2B SaaS, international markets, and professional services. The pattern recognition applies everywhere. That said, healthcare companies get the most value because I already understand the compliance landscape, patient journey complexity, and the specific challenges of marketing regulated services.

What size company is this best for?

The sweet spot is $5M-$50M revenue, 10-200 employees. Big enough to have marketing spend worth optimizing, small enough that adding a full-time CMO doesn't make financial sense. If you're spending $5K+ per month on marketing and can't tell what's working, we should talk.

How quickly will I see results?

I typically identify the biggest gaps in the first week. Quick wins start showing within 30 days — things like fixing landing pages, connecting disconnected channels, eliminating wasted spend. Larger system-level changes take 60-90 days to show measurable revenue impact. I'm transparent about timelines because overpromising helps nobody.

Let's find what
you're missing

If you're a healthcare company that knows something's off with your marketing but can't figure out what — let's talk.

No pressure. No pitch. Just a conversation about what's actually going on.

Book a Discovery Call

30 minutes. We'll know in the first 15 if I can help.