I see what agencies can't — because I'm not selling you media spend. I'm not upselling channels. I'm not padding hours.
I look at your entire marketing ecosystem and find what's actually not working. Then I fix it. Myself. No handoff to a junior team.
This is what marketing leadership looks like when someone sits on your side of the table.
30 minutes — No pitch, just clarity
Your agency sends a 30-page deck every month. Impressions are up. Click-through rates improved. But revenue hasn't moved in 18 months. Because they're optimising for their metrics, not yours.
The SEO team doesn't talk to PPC. The content person doesn't know what sales needs. Social media runs on autopilot. Every channel reports "success" individually. Revenue stays flat collectively.
Agencies report on what they control — impressions, clicks, rankings. Nobody connects marketing spend to actual patient bookings or revenue. You're paying for activity, not outcomes.
They own the ad accounts. They built the landing pages on their platform. They hold the analytics. Walk away and you start from zero. That's not a partnership — it's a dependency.
This company had been with two agencies over four years. Beautiful reports every month. Revenue plateau every quarter. Nobody was connecting the channels or measuring what actually mattered.
What I found: Marketing budget spread across tools that didn't talk to each other. Content created but never optimised. PPC landing pages that hadn't been touched since launch. Emails that nobody was nurturing.
What I built: Connected YouTube to SEO. Made PPC landing pages collect emails. Built content that sales could actually use. Trained the team to maintain all of it.
No pitch deck. No 12-month proposal. Just a conversation about what's actually going on with your marketing.
Book Discovery CallNo pitch deck. No discovery phase that takes 3 months. No junior account manager learning on your budget. Here's what actually happens.
No 60-slide presentation about my process. We get on a call, you show me what you have, and I tell you what I see. Within the first hour, I've usually found the three biggest gaps. Agencies take 6 weeks to produce a "findings report." I find the problems on the first call.
Agencies audit what they sell. If they sell SEO, they audit SEO. I audit the entire marketing ecosystem — every channel, every tool, every handoff point, every piece of content. That's where the gaps hide.
I write the landing pages. I create the keyword strategy. I build the email sequences. I implement the tracking. The person who diagnosed the problem is the same person who fixes it. No telephone game. No quality loss.
Agencies optimise for their retainer. I optimise for your revenue. I'll tell you to cancel tools you don't need. I'll cut ad spend that isn't converting. I'll fire myself from channels where you don't need me. That's what happens when someone is genuinely on your side.
Every asset, every account, every system I build — it's yours. On your platforms. In your name. With documentation your team can follow. I train your people to maintain everything. No lock-in. No dependency. If you don't need me anymore, that's a success, not a loss.
All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.
2 weeks — Everything audited — Roadmap delivered
I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Replace your agency
I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.
$4,000 - $8,000/mo
Agency left a mess — I clean it up — Fast turnaround
Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.
$10,000 - $25,000
Most practices don't realise the true cost of their agency until they see it laid out. Here's the math they hope you never do.
Same scope of work. Senior-level execution. No markup. No lock-in. You keep everything.
Fundamentally different model. Agencies sell channels — they have a SEO team, a PPC team, a content team, and they sell you access. I'm one senior strategist who sees the full picture and does the work. No junior handoff, no channel silos, no markup on ad spend. You're not switching agencies — you're upgrading to a completely different approach.
For most healthcare practices spending $5-15K/mo on agencies, yes. I handle strategy, execution, content creation, landing pages, ad management, analytics, and team training. For very large-scale operations needing 5+ dedicated specialists, I become your marketing leader who manages specialists. Either way, you get better oversight and lower total cost.
I help you take ownership of everything. Ad accounts get transferred to your business manager. Landing pages get migrated to your hosting. Analytics stay in your Google account. No more hostage situations. If your current agency pushes back on transferring ownership, that tells you everything you need to know about the relationship.
Sometimes you do. The difference is I help you hire the right specialists, brief them properly, hold them accountable to revenue metrics (not vanity metrics), and make sure their work connects to everything else. I'm your marketing brain — specialists are the hands when needed. But I also build a lot myself, which means less need for outside help.
Three months for the Fractional CMO engagement. Not because of lock-in, but because meaningful marketing change takes at least 90 days to implement and measure. After that, it's month-to-month. If the work doesn't justify continuing, we both know it. Most clients stay because the results speak for themselves.
30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what's actually happening with your marketing.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.